Let's begin with an overview of hashtags, what they are and how they work, and "DOs and DON'Ts" to help you navigate the best way to use hashtags!
WHAT ARE HASHTAGS ON SOCIAL MEDIA?
Hashtags are any words or phrases that begin with the symbol #. Hashtags were first used by the Twitter community in 2007 to group conversations about the same topic together. They put a hash or pound sign in front of a word. Twitter formally adopted hashtags in 2009, and anything beginning with # became a hyperlink. As a result, hashtags became searchable. Since then, hashtags have become widely used on social media and in the media. It isn't easy to imagine a world without hashtags!
How Can I Find Hashtags?
Hashtags are simple to find! If you want to find hashtags related to your business or want something specific on social media, you should search for appropriate hashtags.
To do so, locate the search bar (in your preferred social media platform) and enter "#" along with the term you are looking for. Remember that if you're looking for a hashtag, the term you type shouldn't contain any special characters (such as commas, periods, or exclamation marks), nor should there be any spaces between the words you type. You can also find hashtags by looking at what your target audience is already using and what your competitors/similar businesses are using. You can promote your company to a larger audience and improve social media effectiveness.
What You Need to Know About Social Media Hashtags?
Here are a few "DOs and DON'Ts" to help you figure out how to use hashtags correctly.
Spaces: Do not leave spaces between words or "hashtag" each word. For example, don't use the hashtags #socialmedia or #social #media to refer to the concept #socialmedia.
Characters: The following hashtags can be used on social media:
- Letters
- Numbers
- (_) Underscores
- Emojis (on Instagram only)
- In hashtags, punctuation, and other special characters DO NOT WORK.
Special characters, like commas and exclamation points, count as spaces and will break up the hashtag. For example, if you wanted to use the hashtag #starsandstripes, the ampersand (&) would be counted as a space. It means that it will only use the hashtag #stars. Instead, use #starsandstripes, #StarsNStripes, or #stars stripes.
Capitals: It makes no difference whether or not you use capitals in your hashtag. However, it is useful to capitalize the first word of each hashtag on Twitter. Tweets move quickly, making the string of letters easier to read.
Ownership: Anyone, including you, can create and use a hashtag. Even if you create a unique hashtag, social media hashtags belong to the community. Its application may differ from what you expect. Please continue reading to avoid pitfalls (and not mess it up).
Are you ready to improve your social media hashtags?
Now you can use the best social media hashtags on every platform confidently. They are there to help you with finding them and other accounts and discussions. Use them to benefit your business, and remember that hashtags are entertaining!
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