Seminars are attended by small business owners, entrepreneurs, self-employed individuals, and freelancers all year. They attend retreats, analyze the previous year's performance, read industry magazines to stay updated on the latest trends, and then meticulously incorporate all that information into a business plan. Some business owners will only make purchases or hire once their plan is complete.
But how effective is a dormant business plan? It may be time to try something new. If you want to make a seven-figure income regardless of the economy, consider taking the following four steps:
1. Recognize your greatest fear
Fear is the most common barrier to success for self-employed business owners. Fear can trap entrepreneurs in a variety of ways, with the most common being fear of rejection, fear of success, fear of going broke, and even fear of what others think.
Think twice before declaring that you are fearless. Everyone experiences fear; successful entrepreneurs manage their fears better. Fear can and should be managed using the proper techniques. Identifying your fear is the first step toward success.
2. How Would You Describe Your Marketing Personality?
There is no such thing as a one-size-fits-all marketing solution that works for every company. It doesn't matter if it's a new website or Facebook advertising. There is no such thing as a silver bullet.
Consider your personality before making any marketing decisions. Do you like talking on the phone? Do you enjoy going over the headlines on sales letters before they go out? Do you enjoy poring over endless analytics?
Understanding your marketing personality will assist you in selecting the appropriate medium, and you will enjoy putting it into action because it is a good fit!
3. Develop a Marketing Message
Consider why people choose your company and how you differ from the competition. If you think of reasons like "we provide excellent service" or "we have been in business for many years," you don't have a marketing message. Yes, you do a great job; otherwise, you wouldn't be in business, but you don't have a message.
A marketing message should tell a stranger in less than ten seconds why they should choose you in less than ten seconds. It's not a slogan but a killer message that piques a prospect's interest and makes your company irresistible.
4. Create a Business System
Do you feel like you're fighting fires every day in your business?
Entrepreneurs far too often fly by the seat of their pants and are
constantly reinventing the wheel. Defining systems is critical for growth and
avoiding the income roller coaster. Systems can be as simple as the phone
scripts used by your front desk or as complex as an email auto-responder that
keeps in touch with prospects, customers, and vendors. Examine each aspect of
your business and devise systems that will save you time while increasing your
net income. If you need to hire a technical SEO expert or a search engine
optimization consultant, THATWARE is the place to be!
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