Facebook and Google ads are the two best ways to reach new clients in your e-commerce market. Consider the type of client you need to reach with your ads, budget, and planned creatives.
How Facebook Ads vs. Google Ads for eCommerce Work
Both Facebook and Google advertising is quite simple to use.
Another story is strategizing your ad content, budget, and targeting, but the
overall procedure of establishing an ad campaign is simple.
How Facebook Advertisements Work
- To run advertising on
Facebook, you must have a verified business account. Assuming you've
already done that, go to the ad manager and create a new campaign.
Facebook will first inquire about the primary goal of your campaigns, such
as brand exposure, traffic, engagement, or sales.
- Following that, Facebook
will ask you questions about your ad's placement, audience, and goal. You
have the option of A/B testing your advertising or including dynamic
content.
- Finally, you will create ad
creatives such as videos, photos, and copy. Facebook has a brand library
where you can store material ready to save time.
At the bottom, you'll have the option to use the Pixel for better
tracking. The Meta Pixel allows you to collect more data to measure ad views,
app activity, website traffic, and offline sales for a complete picture of ad
success and brand awareness.
How Google Advertisements Work
- Running a Google ad campaign
is comparable. Google will ask you to select one important goal for your
ad and will advise you accordingly. Google offers eight distinct ad
campaigns based on where they appear and the type of creative material. As
can be seen, Google advertising provides far more than just paid search
results.
- Google will ask you
questions regarding your daily budget and ad schedule on the next screen.
- You will now select the
demographics and interests of your target audience. You may also create
audience profiles to target with your personas.
- Once your audience
information is entered, Google will provide an interactive widget to
customize your ad creatives, including a real-time preview for each
format.
- That's all. You are now
ready to post your Google ad.
This chart summarises the key distinctions between Facebook and Google
ads.
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Costs
Facebook Ads: Set a daily, weekly, or monthly budget restriction ranging from £5 to thousands.
Google Ads: Prices range from £1 to several hundred per click, depending on keyword competitiveness.
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Targeting
Facebook Ads: We are targeting based on interests, profiles, behavior, first-party data, and other factors.
Google Ads: Based on keyword searches or surfing habits across
Google apps
Placements
Facebook Ads: Facebook's newsfeed, videos, video feeds, marketplace, messenger, stories, and other features
Google Ads: Search results on Google, commerce, website
displays, and YouTube
The Intention of the Customer
Facebook Ads: Personalized ad strategies are effective for all intents, including brand awareness and impulse purchases.
Google Ads: When searchers are almost ready to buy and know
exactly what they want, this is the best time for sales.
Scaling
Facebook Ads: You may easily alter your budget limit based on campaign performance.
Google Ads: PPC pricing makes it difficult to estimate expenditures
without a thorough strategy.
Creatives
Facebook Ads: It is ideal for visually appealing visual information such as photographs and movies.
Google Ads: Select creatives depending on placement options
such as search, display, or shopping.
Digital ads on both platforms can contribute significantly to your total
eCommerce strategy. In general, Google ad campaigns are best used near the end
of the customer journey when users know exactly what they want. Meanwhile,
Facebook can help with brand exposure and sales among people unfamiliar with
your company. Are you ready to create a Facebook or Google ad plan that works
for your eCommerce brand? Thatware can assist you in achieving
results while staying within your budget!
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