Many of our potential clients come to us with the same issue: despite their best efforts, their websites are failing to rank well in search engines.
Some of these businesses require a comprehensive SEO revamp,
including a detailed dissection of their technical SEO and a thorough
competition study, while others are on the correct road but maybe making small
mistakes that they are unaware of. Simple errors can have a major impact on SEO.
If you want to boost your search engine rankings, avoid
these 5 typical blunders by technical SEO companies.
1.
Preventing Audits
A site health assessment is an important first step in
determining areas where your site's SEO might be improved. Although site health
checks are time demanding, the errors they uncover are well worth the effort.
1.
Using The Incorrect Keywords
Trying to rank for generic keywords is a common error we
encounter with new customers. The folks you need to target are those who are
looking for your goods in your location. This leads us to our next blunder.
1.
Ignoring The User's Intent
If you use your chosen search engine to look for
"window repair services," you'll most likely find a big list of
window installers in your region wanting to be hired. However, if you Google
"DIY window repair," you'll find an infinite number of useful
articles and videos from do-it-yourself websites that will teach you all you
need to know about repairing a window on your own.
What's the difference between the two types of searches? The intention of the user. The major reason someone searches for anything is called
user intent, and search engines take this into account when ranking websites.
This is a crucial aspect that technical SEO experts should follow.
Knowing why your audience is searching might help you create
relevant content that directly answers their questions.
1.
Creating Dull Content
Curating great content is a time-consuming process that
needs extensive research and must address the concerns of your target audience.
Some firms make the mistake of outsourcing content development to content
mills, which pay random web authors as low as one cent per word, resulting in
hurried and shoddy work.
Visitors to your website can identify the difference between the true value and hastily created garbage. People are turned off by sloppy content. They are losing faith in your technical SEO services.
1.
Leaving The Default Title Tags And
Meta Descriptions In Place
You're making a significant error if the title of every page
on your website is the company or website name.
Every page on your website should have its own distinct and
informative title. Not only will the titles be displayed when the page link is
shared, making them more likely to be clicked if they contain descriptive tags,
but they will also assist search engines to comprehend what the page is about.
It takes a lot of effort to do good SEO. It's easy to let
SEO fall by the wayside when there are so many moving pieces and regulations to
remember, and search engines are continually changing those moving parts and
rules.
If you are looking for the best technical SEO companies, make sure to visit us at ThatWare!
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